DUBAI SHOPPING FESTIVAL
DUBAI SHOPPING FESTIVAL
Public Show
Client: Visit Dubai
Location: Dubai, UAE
brief
SKYMAGIC were invited by Visit Dubai to design and deliver the longest ever resident outdoor drone show for the duration of the Dubai Shopping Festival. Delivering 54 shows in total, and using 500 drones from our fleet, we created a series of dynamic storylines celebrating the past, present and future of Dubai, against the iconic city skyline.
The show explored specific parts of Dubai’s heritage and culture, while picking up on technological innovations across the region. Concepts based on Dubai’s future were explored; including AI, robotics and the newly tested ‘Flying Car’. Other motifs focused on key parts of Dubai’s heritage, such as the Arabian Coffee Pot, a Falcon and the Al Sadu pattern. Augmented by the music of David Guetta’s ‘Titanium’, the dazzling display was a truly magical visual spectacle, inspiring and delighting the thousands of visitors attending the festival daily, and drawing significant footfall to the area across the expanse of JBR Beach.
