SKYMAGIC transformed the night sky into a Greggs universe, celebrating the launch of the epic Festive Bake as never before.

The stars aligned above Greggs’ Newcastle Bakery as we created a gastronomic galaxy – launching a space adventure inspired by the likes of retro NASA launches, Kubrick’s Space Odyssey and Thunderbirds. Playful interactions between the drone-formed delicacies and celestial elements brought a light-hearted touch to the spectacle, perfectly matching the tone of Greggs’ wider campaign.

The eccentric display formed the basis of a viral video, created by Sodium Films, which attracted wide-spread attention across social media platforms, obtaining a reach of more than 3.2 million across Greggs channels.

The unique collaboration exemplifies the boundless potential of drones to draw spectacle across both live and digital landscapes; redefining the future of brand launches.