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Latin America’s largest ever drone light show
Client: VIACOMCBS
Location: Mexico City

brief

SKYMAGIC were invited by ViacomCBS to design and deliver a one-of-a-kind drone light show for the launch of Paramount+ online streaming service in Latin America.
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Mexico City became the canvas for Latin America’s largest ever drone performance, where our fleet of 300 RTK drones took to the skies in a playful display, illustrating some of the most iconic stars across TV and Film. We painted a number of quintessential scenes, from Mission Impossible to The Godfather, from Star Trek to Dexter, projecting characters from Forrest Gump, the Handmaid’s Tale and even SpongeBob SquarePants.

Our one-of-a-kind show initiated the streaming of content from some of the biggest, most globally acclaimed brands including Paramount Pictures, CBS, Comedy Central, Nickelodeon, BET and MTV, as well as live programming such as sports and news. The show creative was written across three chapters to encapsulate the Paramount+ tagline of ‘Unique Stories, Iconic Stars, and a Mountain of Entertainment’.

Patrick O’Mahony, Creative Director of SKYMAGIC commented, “We were honoured to be invited by such a globally respected company as ViacomCBS to partner with them on the launch of Paramount+. We have said for a long time how drone light shows can galvanise out of home marketing, offering brands the largest and most dynamic aerial billboard.  ViacomCBS embraced this idea and together we have delivered an innovative, shareable and impactful show that provides content across a range of platforms.”

Soon Hooi Chiew, Technical Director of SKYMAGIC commented, “flying 300 of our new generation of SKYMAGIC drones at an altitude of 2250m above sea level brought an unprecedented performance to a brand-new territory.”

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