Paramount+ UK Launch
Paramount+ UK Launch
Brand Event
Client: Paramount+
Location: Birmingham, UK
brief
SKYMAGIC were brought on by Paramount+ UK to deliver a striking drone light show in launch of the UK streaming service. Taking place in Hollywood, Birmingham, the location of the show served as a playful nod to the home of US film…
A record-breaking moment for SKYMAGIC, the show was the UK’s largest ever drone show to date, with a fleet of 600 drones. Creatively, SKYMAGIC were able to convey some of Paramount’s most iconic stories within the show’s narrative that were newly available to Paramount+’s UK subscribers, including the Star Ship Enterprise, SpongeBob Square Pants and Paw Patrol.
The UK show was the latest addition to SKYMAGIC’s successful run of drone light shows launching the Paramount+ streaming service across the world. A significant live audience were drawn to the spectacle and many more shared experiences of the dazzling display across social media platforms globally.
