High above the slopes of the Kitzbüheler Ski Club, we celebrated the 85th Hahnenkamm Races with a drone show capturing the electrifying spirit of this world-class alpine event.

Commissioned by Mastercard, 81,000 visitors watched from the snow-covered slopes below as our display lit up the night. Inspired by Kitzbühel’s legendary races, we reimagined the thrill of the Slalom, Downhill, and Super-G, creating the illusion of racers carving down the mountainside. In a triumphant finale, the iconic Chamois Goat-shaped Kitzbühel Trophy appeared in the sky, honouring the champions.

In collaboration with WPP Group, the event embodied Mastercard’s vision—celebrating experiences that make life truly meaningful.