Corporate Brand Event




SKYMAGIC were invited to design and deliver a bespoke drone show for the grand reveal of Azercell’s new brand logo – combining the story of a country rich in heritage that is moving into a new digital age.

— Client


— Location

Baku, Azerbaijan



Stepping into a new digital era – Azercell revealed its new brand identity in front of thousands of spectators with a state-of-art drone performance at the iconic Heydar Aliyev Centre on 21st June, 2019.

SKYMAGIC’s bespoke drone show told the story of a country rich in heritage that is moving into a new digital age – led by Azercell. Designed by SKYMAGIC’S creative team, the synchronised swarm of 250 performance drones rose high above the stunning Heydar Aliyev Centre noted for its distinctive architecture and flowing, curved style.  In concert with the building and set to a striking sound track, the performance drones executed an elegant and compelling suite of motifs captivating and delighting the audience beneath them in a fitting finale to the evening’s celebrations, made possible by the support of Azerbaijan’s Civil Aviation Authority.

Earlier an array of world-famous artists in the music industry including singer, composer and organiser of the international music festival “Jara” – Emin Agalarov, had entertained the audience.

The event was historical for Azercell – marking a new beginning for the telecoms leader and the first performance drone show ever in Azerbaijan. Mixing old with new, through traditional Azerbaijani music and collaborating with SKYMAGIC’s dynamic performance drones – we were proud to tell Azercell’s story.