BMW 5 SERIES LAUNCH EVENT

Launching the newly released BMW 5 Series in China with our indoor system.

— Client

BMW

— Location

China

The Brief

SKYMAGIC designed and executed the world’s first drone “runway” for the launch of the new BMW 5 Series in a bespoke sequence above the vehicles.

Created with Sketch.
Created with Sketch.

The Outcome

We created the longest drone runway comprising of 30 drones for the launch of BMW 5 Series in China. Deploying our indoor system, we used multiple motion capture cameras allowing the drone to execute a stable hover and flight path over a large, indoor areas to stunning effect.

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