DUBAI WORLD CUP
DUBAI WORLD CUP
Sporting Event
Client: Meydan LLC / HQWS
Location: Dubai, UAE
brief
SKYMAGIC were briefed by the Chairman of Meydan – via the reputable live events agency HQWS – to design and deliver a bespoke, swarm formation drone show to provide a captivating aerial branding and light show finale to the DWC Closing Ceremony.
OUTCOME
Working with the show producers we created a stunning 3-minute formation drone show weaving key messaging and brand imagery – DWC letters, a Falcon and an Arabian horse motif – into the show’s cosmic narrative. Utilising 80 customised drones – each carrying a remotely programmable LED light on board the platform’s undercarriage – we created a series of shapes and sequences over 100m in width at an altitude of 400ft above ground level filling the sky above the world’s widest LED screen.
