WORLD ECONOMIC FORUM
WORLD ECONOMIC FORUM
Gala Dinner
Client: People Creative
Location: Abu Dhabi
brief
SKYMAGIC were engaged by the communications agency People Creative to devise, design and deliver an exciting, innovative and truly original activation that reinforced the overarching themes of innovation, collaboration and idea sharing in today’s hyper-connected world.
OUTCOME
SKYMAGIC’s creative response was breathtakingly original, developing and advancing the use of Unmanned Aerial Vehicles (UAV’s) by putting them at the heart of the show’s narrative. Encased within bespoke, aerodynamic, geometric shaped cladding, five drones were fitted with an onboard light source creating flying orbs of light each of which represented an ‘idea’.
The dedicated pilot team was hand-picked and supplied by Resource Group’s unmanned aviation services division, the UK’s leading drone services provider. UK tests and rehearsals were followed by three days of intensive flying on site in Mushrif Central Park rehearsing before executing a perfect flight plan on show night, wowing the Summit attendees with the world’s first live theatrical drone show.
